Silverware brand Christofle brings a new look and welcome reissues to the table

Christofle has partnered with Ramdane Touhami to take the historic French brand into a new era

Christofle silver collection on white table cluttered with food and drink
(Image credit: Christofle)

As iconic as the French silverware brand Christofle is, even the grandest dames could use a little tweak now and then. Founded in 1830 by Charles Christofle in Paris, the storied house reveals the results of a facelift this month, with the unveiling of a new graphic identity, signature colour, and collections to boot. Designed in partnership with fellow Parisian Ramdane Touhami and his creative agency Art Recherche Industrie, Christofle’s new direction is as much about looking back as it is about looking forward.

The new Christofle

Christofle silver collection and tableware on white table cluttered with food and drink

(Image credit: Christofle)

Christofle’s collaboration with Touhami keeps in line with a long legacy of creative partnerships. Over the years, the brand has enlisted the creative talents of designers ranging from Ora-ïto and Martin Szekely to Andrée Putman, Gio Ponti and Man Ray. In Touhami’s hands, Christofle revives an old signature logo, which actually dates back to its early years.

Art Nouveau in style, this rework of an original logo is realised in an English, cursive script that twists and turns freely. Coupled with a new khaki-toned shade of green –also discovered by Touhami in Christofle’s archives and a shade that perfectly complements silver and is associated with Napoleon – the reinvigorated graphic identity speaks both to Christofle’s present and its past.

Silverware on white table cluttered with food and drink

(Image credit: Christofle)

‘When I arrived at Christofle two years ago, the brand needed a refresh,’ recounts Christofle’s CEO Emilie Metge. ‘We came up with a strategy centred on retrofuturism, which capitalises on the patrimoine, the heritage and the savoir-faire, but in a way that speaks to a new generation that’s modern and inclusive.

‘In doing so, I thought about who is the guy, the one who can understand how to make an old brand cool again. Ramdane, through his work with Cire Trudon and Officine Universelle Buly, came into my mind and I actually sent him a DM on Instagram because I had no clue how to contact him, since he is very much a star in France. Two minutes later, he called me from Korea [and we set up a meeting the following week.]’

Silver beaker on a cluttered desk, in disarray

(Image credit: Christofle)

Touhami’s deep dive into Christofle’s archives also resulted in the reissue of several heritage collections for 2022. ‘Gallia’, a heavily Art Nouveau tableware service, which was first released around the time of the 1900 World’s Fair in Paris, is a fantastical addition to the table with its undulating floral motifs and suites of cutlery holders moulded in the shapes of peacocks, swans, dogs and cats.

This is accompanied by another reissue, ‘Fjerdingstad’, an 11-piece collection including a coffee pot, a double-bowl fruit basket and a slender water pitcher, that nods to the art deco tradition. 

Tableware on trays on rack cluttered with food and drink

(Image credit: Christofle)

‘Ramdane said, Christofle is not “arts de la table” (the art of entertaining), but “arts sur la table” (art on the table), which is our new quote. It’s so clever,’ says Metge. 

The 2022 collection also includes new cutlery, which exemplifies Christofle’s forward-thinking direction. Titled ‘Infini’, the elegant, yet pared-back set brings together the tradition of a 15-piece cutlery service with a contemporary, minimalist look. Designed as an extension of the hand, the sculptural set easily elevates the everyday table. (opens in new tab)

Pei-Ru Keh is the US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru has held various titles at Wallpaper* since she joined in 2007. She currently reports on design, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru has taken a key role in championing diversity and representation within Wallpaper's content pillars and actively seeks out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.